Freelance Work


Since departing The Marketing Advantage amidst the onset of the COVID-19 pandemic, I've embarked on a dynamic freelance journey as a Data Analytics & Biostatistics Consultant. Specializing in tailored strategies across diverse sectors, from healthcare to retail, I've led impactful projects spanning perinatal mental health program analysis, customer segmentation modeling, biostatistical research on therapeutic ketamine, and inventory optimization initiatives. Leveraging a robust toolkit encompassing SQL, Python, Tableau, Power BI, Excel, and Canva, I deliver versatile, data-driven solutions driving tangible outcomes for my clients.

My Role

Data Analytics & Biostatistics Consultant (2020-2024)

Spearheaded diverse data analytics projects, developed and executed strategies tailored to the specific client needs in sectors ranging from healthcare to retail.

Project Examples:

  • Conducted a cost-benefit analysis for a new perinatal mental health program, guiding the hospital to expand services that improved patient care and increased potential profits.

  • Developed a customer segmentation model using advanced analytics, enabling the client to tailor marketing strategies based on purchasing behaviors, enhancing target marketing efforts.

  • Led a biostatistical analysis on ketamine's effects in therapy, yielding critical insights that influenced changes to treatment protocols and improved patient outcomes.

  • Identified and implemented inventory optimization strategies for a local business, achieving an 18% reduction in excess inventory and significantly cutting costs.

Leveraged a comprehensive toolkit including SQL, Python, Tableau, Power BI, Excel and Canva to deliver versatile and impactful data-driven solutions across multiple projects