The Marketing Advantage®, Inc. (“TMA”) prides itself on solving complex sales compensation and sales optimization problems that pharmaceutical, biotechnology, and medical device companies are facing. How can we increase sales with a down-sized sales force?  How do we set goals without competitive data? How can we slow the decline of an LOE brand? The offer solutions for sales compensation, modeling & analytics and sales force optimization.

My Role

Director, Strategic Services (2017-2020)

Developed and pitched strategies that enhanced client success and spurred business growth, building new business relationships.

Fostered a culture of data innovation, leading initiatives like risk modeling and sales force dashboard deployments that improved decision-making and operational efficiency.

Led a team of analysts in a collaborative environment, promoting innovative problem-solving and high-performance outcomes.

Enhanced Sales Performance and Retention:

  • Incentive Compensation Design: Implemented plans that increased sales by 7-14% and reduced turnover by 33-75%.

  • Sales Target Strategy: Developed and executed sales strategies that delivered a 7%-15% increase in annual sales through enhanced targeting programs.

  • Performance Dashboards: Designed and launched performance dashboards that provided real-time insights, significantly enhancing decision-making processes.

Managed client communications and project scopes effectively, delivering customized solutions and securing new contracts through direct negotiations and strategic presentations.

Manager, Strategy and Client Engagement (2015-2017)

Developed strategic solutions that enhanced client capabilities and addressed specific market demands, boosting client performance and satisfaction.

Provided clients with insights on best practices and emerging trends, guiding their strategic decisions and ensuring they stayed ahead in their industries.

Championed innovative approaches to fulfill customer needs, leading to successful client deployments and high satisfaction rates.

Managed client projects and relationships, achieving high renewal rates and ongoing success through proactive engagement and strategic support.

Management Science Consultant (2014-2015)

Led initiatives that integrated industry best practices for enhanced organizational efficiency, focusing on quality and operational improvements.

Developed and implemented comprehensive solutions including risk modeling, dashboard development, and forecasting, which enhanced decision-making and operational efficiency.

Identified financial risks and provided strategic recommendations using analytic models to simulate sales and market scenarios, guiding critical corporate decisions.

Created and refined reporting systems and performance dashboards to address key business questions and support corporate initiatives, improving data accessibility and usability across the organization.

Worked closely with cross-functional teams, including senior leadership, finance, marketing, IT, and sales operations, enhancing overall business unit performance.